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Stay up to date on the latest thinking and best practices for strategic, integrated marketing.

The human experience revolution
While there's a justified focus on CX, focusing on 'human experience' (HX) will result in better outcomes for companies, customers and employees.
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Tags: marketing, B2B, Sales and Marketing,

The funnel isn’t dead – it has morphed into a flywheel.
You’ve probably heard marketers say the traditional marketing funnel is dead. But it’s not – it has evolved into a marketing flywheel.
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Tags: marketing, B2B, Sales and Marketing,

HubSpot's Sales Hub: 7 features your Sales team will want
Learn how to sell smarter and faster with HubSpot’s Sales Hub — an easy-to-use platform that your sales team will love using.
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Tags: hubspot, inbound marketing, marketing,

Talking to Sales - a marketer's secret weapon
Marketing must talk to Sales to know what customers are truly interested in. Do this well, and you'll improve your marketing and content strategy...
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Tags: agency, inbound marketing, B2B,

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