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Stay up to date on the latest thinking and best practices for strategic, integrated marketing.

4 must-have details for your B2B buyer persona
Part 3 of our blog series on the importance of the Buyer Persona in B2B Inbound Marketing. Learn what details to include from your research.
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Tags: inbound, hubspot, marketing tactics,

4 key tactics to help create your B2B buyer persona
Learn about the importance of information for your B2B buyer persona and inbound marketing efforts.
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Tags: inbound, inbound marketing, marketing tactics,

The B2B buyer persona: Nail it and see your KPIs soar
Learn about the importance of the B2B buyer persona for your inbound marketing efforts.
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Tags: inbound, hubspot, inbound marketing,

What we've been hearing about marketing strategy and choices...
We’ve been having such interesting conversations about marketing strategy over the last year with clients, partners and colleagues, so I wanted to share some of the common threads that keep emerging...
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Tags: inbound, inbound marketing, marketing,

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