Welcome to the Titan Blog

Stay up to date on the latest thinking and best practices for strategic, integrated marketing.

What I’ve learned from 25 years in business
After 25 years in business (Titan Creative was founded in 1996), here are a few things we've learned along the way...
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Tags: marketing, B2B, CX,

The human experience revolution
While there's a justified focus on CX, focusing on 'human experience' (HX) will result in better outcomes for companies, customers and employees.
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Tags: marketing, B2B, Sales and Marketing,

HubSpot's Sales Hub: 7 features your Sales team will want
Learn how to sell smarter and faster with HubSpot’s Sales Hub — an easy-to-use platform that your sales team will love using.
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Tags: hubspot, inbound marketing, marketing,

HubSpot Marketing Hub: All your marketing tools and data — together.
HubSpot Marketing Hub is a powerful tool that can help your business execute a fully integrated marketing strategy using one simple platform.
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Tags: digital marketing, hubspot, inbound marketing,

The Top 8 Takeaways from #INBOUND19
Learn the top 8 takeaways from the INBOUND 2019 Marketing Conference in Boston. Attended by Toronto's Titan Creative, HubSpot Agency Gold Partner.
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Tags: toronto agency, agency, hubspot,

Talking to Sales - a marketer's secret weapon
Marketing must talk to Sales to know what customers are truly interested in. Do this well, and you'll improve your marketing and content strategy...
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Tags: agency, inbound marketing, B2B,

The way to Inbound: Working with a HubSpot Partner Agency vs. hiring in-house
Considering leveraging Inbound and HubSpot for your B2B marketing? Compare hiring a HubSpot Partner Agency vs. hiring in-house. To make sure you are making the most of it, you need an Agency Partner. Here's why...
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Tags: toronto agency, agency, hubspot,

8 misconceptions about marketing automation for B2B.
When people think about marketing automation for B2B, a lot of assumptions are made that may – or may not be – founded. Get a clear-eyed view on what it all means with this 3-minute read...
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Tags: inbound marketing, marketing automation, Strategic Content Marketing

What is the difference between Inbound and Content Marketing?
What is the difference between Inbound and Content marketing? They are not the same thing – and B2B marketers need to know the difference...
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Tags: inbound marketing, Strategic Content Marketing

What we've been hearing about marketing strategy and choices...
We’ve been having such interesting conversations about marketing strategy over the last year with clients, partners and colleagues, so I wanted to share some of the common threads that keep emerging...
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Tags: inbound, inbound marketing, marketing,

The Wire for B2B marketers: The game is the game.
In B2B marketing, how far are you willing to go to do work that drives a real result? Where do you hang your marketing hat? Lessons learned from 'The Wire'.
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Tags: inbound marketing, marketing tactics, marketing strategy,

Fuel business growth with a hosted collaboration solution
Looking to drive growth in your business? Consider next generation collaboration and communication technology.
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Tags: agency, collaboration, Allstream SIP Trunking,

Amazing, wonderful, endless choice.
Is more choice always better when it comes to marketing strategies and tactics?
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Tags: inbound, digital marketing, agency,

Google Drive for Mac/PC is going away soon - migrate safely.
Migrating from Google Drive to Google Drive File Stream? Using MacOS High Sierra? You should read this...
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Tags: agency, google drive, collaboration,

What does it mean to deliver creative and marketing value?
How to define marketing value in an ever-changing landscape of options and tactics.
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Tags: inbound, digital marketing, toronto agency,

A week of strategy, brainfood and fun at #INBOUND2017
Hubspot's INBOUND2017 conference. Toronto's Titan Creative explores the latest strategies in driving leads and revenue.
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Tags: inbound, #inbound2017, digital marketing,

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