Titan Creative Blog - Strategy. Brand. Inbound Content.

By Scott Lanaway On April 7, 2021

The human experience revolution

While there's a justified focus on CX, focusing on 'human experience' (HX) will result in better outcomes for companies, customers and employees.

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Tags: marketing, B2B, Sales and Marketing,

The funnel isn’t dead – it has morphed into a flywheel.

By Mark Glucki On March 14, 2021

The funnel isn’t dead – it has morphed into a flywheel.

You’ve probably heard marketers say the traditional marketing funnel is dead. But it’s not – it has evolved into a marketing flywheel.

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Tags: marketing, B2B, Sales and Marketing,

Measure ROI for content marketing with these 6 useful KPIs

By Rubain Manzoor On February 26, 2021

Measure ROI for content marketing with these 6 useful KPIs

In content marketing, it’s incredibly important to measure ROI. Without tracking results, it’s hard to know if your efforts are yielding any results.

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Tags: marketing strategy, B2B Inbound Marketing, content,

Producing relevant content is important for B2B marketing — but why?

By Rubain Manzoor On February 16, 2021

Producing relevant content is important for B2B marketing — but why?

There’s so much info online, it’s hard to break through the clutter and capture your audience’s attention. But it's doable by creating relevant content.

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Tags: inbound, inbound marketing, marketing,

HubSpot's Sales Hub: 7 features your Sales team will want

By Scott Lanaway On December 14, 2020

HubSpot's Sales Hub: 7 features your Sales team will want

Learn how to sell smarter and faster with HubSpot’s Sales Hub — an easy-to-use platform that your sales team will love using.

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Tags: hubspot, inbound marketing, marketing,

HubSpot Marketing Hub: All your marketing tools and data — together.

By Scott Lanaway On December 7, 2020

HubSpot Marketing Hub: All your marketing tools and data — together.

HubSpot Marketing Hub is a powerful tool that can help your business execute a fully integrated marketing strategy using one simple platform.

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Tags: digital marketing, hubspot, inbound marketing,

Top 5 benefits of using HubSpot’s CRM tool

By Mark Glucki On November 13, 2020

Top 5 benefits of using HubSpot’s CRM tool

Create a frictionless experience for your prospects and customers. Discover the benefits of using HubSpot to manage your marketing efforts.

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Tags: inbound, hubspot, inbound marketing,

How important is a content audit for your business?

By Mark Glucki On October 30, 2020

How important is a content audit for your business?

Learn why your business needs to conduct a content audit with your very own template!

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Tags: marketing, marketing tactics, marketing strategy,

By Sarah Schoepfer On October 23, 2020

Beat the algorithm with these SEO blog writing tips

Get the most out of your business blog by optimizing both old and new posts with these SEO blog writing tips

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Tags: digital strategy, marketing tactics, marketing strategy,

Boost your SEO content strategy with inbound marketing

By Claire Varty On October 16, 2020

Boost your SEO content strategy with inbound marketing

Improve your SEO content strategy and learn how inbound marketing can help you get in front of your target audience.

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Tags: inbound, marketing, marketing strategy,

What next? Steps to completing your B2B buyer’s journey expedition

By Claire Varty On October 2, 2020

What next? Steps to completing your B2B buyer’s journey expedition

Part 2 of our blog series on your step-by-step guide to creating your B2B buyer's journey.

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Tags: inbound marketing, marketing, B2B,

Set out on an expedition to create your B2B buyer’s journey

By Claire Varty On September 25, 2020

Set out on an expedition to create your B2B buyer’s journey

Part 1 of our blog series on your step-by-step guide to creating your B2B buyer's journey

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Tags: inbound marketing, B2B, buyers journey,

How to develop a long-term content plan that gets results

By Claire Varty On July 31, 2020

How to develop a long-term content plan that gets results

Improve your marketing strategy and help drive business growth with a long-term content plan. Here's how to get started

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Tags: Strategic Content Marketing

Have you mapped out your buyer’s journey stages?

By Claire Varty On July 24, 2020

Have you mapped out your buyer’s journey stages?

Learn how to create a frictionless experience for your target persona by harnessing the buyer’s journey stages.

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Tags: B2B Inbound Marketing

The ultimate framework to prioritize your marketing goals

By Claire Varty On July 17, 2020

The ultimate framework to prioritize your marketing goals

If you’re feeling overwhelmed by your to-do list, consider the following framework to prioritize your marketing goals.

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Tags: Strategic Content Marketing

4 must-have details for your B2B buyer persona

By Claire Varty On July 9, 2020

4 must-have details for your B2B buyer persona

Part 3 of our blog series on the importance of the Buyer Persona in B2B Inbound Marketing. Learn what details to include from your research.

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Tags: inbound, hubspot, marketing tactics,

4 key tactics to help create your B2B buyer persona

By Claire Varty On June 23, 2020

4 key tactics to help create your B2B buyer persona

Learn about the importance of information for your B2B buyer persona and inbound marketing efforts.

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Tags: inbound, inbound marketing, marketing tactics,

The B2B buyer persona: Nail it and see your KPIs soar

By Claire Varty On June 18, 2020

The B2B buyer persona: Nail it and see your KPIs soar

Learn about the importance of the B2B buyer persona for your inbound marketing efforts.

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Tags: inbound, hubspot, inbound marketing,

By Scott Lanaway On September 8, 2019

The Top 8 Takeaways from #INBOUND19

Learn the top 8 takeaways from the INBOUND 2019 Marketing Conference in Boston. Attended by Toronto's Titan Creative, HubSpot Agency Gold Partner.

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Tags: toronto agency, agency, hubspot,

Talking to Sales - a marketer's secret weapon

By Scott Lanaway On May 20, 2019

Talking to Sales - a marketer's secret weapon

Marketing must talk to Sales to know what customers are truly interested in. Do this well, and you'll improve your marketing and content strategy...

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Tags: agency, inbound marketing, B2B,

The way to Inbound: Working with a HubSpot Partner Agency vs. hiring in-house

By Scott Lanaway On February 24, 2019

The way to Inbound: Working with a HubSpot Partner Agency vs. hiring in-house

Considering leveraging Inbound and HubSpot for your B2B marketing? Compare hiring a HubSpot Partner Agency vs. hiring in-house. To make sure you are making the most of it, you need an Agency Partner. Here's why...

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Tags: toronto agency, agency, hubspot,

8 misconceptions about marketing automation for B2B.

By Scott Lanaway On October 6, 2018

8 misconceptions about marketing automation for B2B.

When people think about marketing automation for B2B, a lot of assumptions are made that may – or may not be – founded. Get a clear-eyed view on what it all means with this 3-minute read...

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Tags: inbound marketing, marketing automation, Strategic Content Marketing

What is the difference between Inbound and Content Marketing?

By Scott Lanaway On June 28, 2018

What is the difference between Inbound and Content Marketing?

What is the difference between Inbound and Content marketing? They are not the same thing – and B2B marketers need to know the difference...

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Tags: inbound marketing, Strategic Content Marketing

The Inbound Buyer's Journey | Decision Stage – Why You?

By Mark Glucki On June 4, 2018

The Inbound Buyer's Journey | Decision Stage – Why You?

In the Decision stage of the Buyers Journey, it's time to show your prospect why your solution or product is the right choice. Learn more...

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Tags: inbound, digital marketing, inbound marketing,

The Inbound Buyer's Journey | Consideration – Educate Your Prospects

By Mark Glucki On June 4, 2018

The Inbound Buyer's Journey | Consideration – Educate Your Prospects

The consideration stage is a crucial period for B2B organizations. It’s also known as the middle of the funnel, or the evaluation phase. Learn how to make the most of it in your marketing.

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Tags: inbound, marketing tactics, marketing strategy,

The Inbound Buyer's Journey | Awareness – Help Your Prospects Find You

By Mark Glucki On June 4, 2018

The Inbound Buyer's Journey | Awareness – Help Your Prospects Find You

The awareness stage represents the earliest part of the Buyer’s Journey, and is also commonly known as the top of the marketing funnel. Learn how to make the most of it in your marketing.

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Tags: inbound, marketing, awareness,

What we've been hearing about marketing strategy and choices...

By Scott Lanaway On April 9, 2018

What we've been hearing about marketing strategy and choices...

We’ve been having such interesting conversations about marketing strategy over the last year with clients, partners and colleagues, so I wanted to share some of the common threads that keep emerging...

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Tags: inbound, inbound marketing, marketing,

The Wire for B2B marketers: The game is the game.

By Scott Lanaway On February 11, 2018

The Wire for B2B marketers: The game is the game.

In B2B marketing, how far are you willing to go to do work that drives a real result? Where do you hang your marketing hat? Lessons learned from 'The Wire'.

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Tags: inbound marketing, marketing tactics, marketing strategy,

By Sarah Schoepfer On January 18, 2018

Making the Switch: Tips for switching your Quuu Integrations

Having Quuu integrations problems? If you’re attempting to integrate HubSpot with an existing Quuu account, you might run into the same roadblocks as we did…

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Tags: agency, HubSpot integrations, Quuu