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Stay up to date on the latest thinking and best practices for strategic, integrated marketing.

Top 5 benefits of using HubSpot’s CRM tool
Create a frictionless experience for your prospects and customers. Discover the benefits of using HubSpot to manage your marketing efforts.
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Tags: inbound, hubspot, inbound marketing,

What next? Steps to completing your B2B buyer’s journey expedition
Part 2 of our blog series on your step-by-step guide to creating your B2B buyer's journey.
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Tags: inbound marketing, marketing, B2B,

Set out on an expedition to create your B2B buyer’s journey
Part 1 of our blog series on your step-by-step guide to creating your B2B buyer's journey
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Tags: inbound marketing, B2B, buyers journey,

Have you mapped out your buyer’s journey stages?
Learn how to create a frictionless experience for your target persona by harnessing the buyer’s journey stages.
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Tags: B2B Inbound Marketing

4 must-have details for your B2B buyer persona
Part 3 of our blog series on the importance of the Buyer Persona in B2B Inbound Marketing. Learn what details to include from your research.
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Tags: inbound, hubspot, marketing tactics,

4 key tactics to help create your B2B buyer persona
Learn about the importance of information for your B2B buyer persona and inbound marketing efforts.
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Tags: inbound, inbound marketing, marketing tactics,

The B2B buyer persona: Nail it and see your KPIs soar
Learn about the importance of the B2B buyer persona for your inbound marketing efforts.
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Tags: inbound, hubspot, inbound marketing,

The Inbound Buyer's Journey | Decision Stage – Why You?
In the Decision stage of the Buyers Journey, it's time to show your prospect why your solution or product is the right choice. Learn more...
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Tags: inbound, digital marketing, inbound marketing,

The Inbound Buyer's Journey | Consideration – Educate Your Prospects
The consideration stage is a crucial period for B2B organizations. It’s also known as the middle of the funnel, or the evaluation phase. Learn how to make the most of it in your marketing.
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Tags: inbound, marketing tactics, marketing strategy,

The Inbound Buyer's Journey | Awareness – Help Your Prospects Find You
The awareness stage represents the earliest part of the Buyer’s Journey, and is also commonly known as the top of the marketing funnel. Learn how to make the most of it in your marketing.
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Tags: inbound, marketing, awareness,

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