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Measure ROI for content marketing with the help of these 6 useful KPIs
In content marketing, it’s incredibly important to measure ROI. Without tracking results, it’s hard to know if your efforts are yielding any results.
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Tags: marketing strategy, B2B Inbound Marketing, content,

Producing relevant content is important for B2B marketing — but why?
There’s so much info online, it’s hard to break through the clutter and capture your audience’s attention. But it's doable by creating relevant content.
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Tags: inbound, inbound marketing, marketing,

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