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Stay up to date on the latest thinking and best practices for strategic, integrated marketing.

How to develop a long-term content plan that gets results
Improve your marketing strategy and help drive business growth with a long-term content plan. Here's how to get started
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Tags: Strategic Content Marketing

Have you mapped out your buyer’s journey stages?
Learn how to create a frictionless experience for your target persona by harnessing the buyer’s journey stages.
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Tags: B2B Inbound Marketing

The ultimate framework to prioritize your marketing goals
If you’re feeling overwhelmed by your to-do list, consider the following framework to prioritize your marketing goals.
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Tags: Strategic Content Marketing

4 must-have details for your B2B buyer persona
Part 3 of our blog series on the importance of the Buyer Persona in B2B Inbound Marketing. Learn what details to include from your research.
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Tags: inbound, hubspot, marketing tactics,

4 key tactics to help create your B2B buyer persona
Learn about the importance of information for your B2B buyer persona and inbound marketing efforts.
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Tags: inbound, inbound marketing, marketing tactics,

The B2B buyer persona: Nail it and see your KPIs soar
Learn about the importance of the B2B buyer persona for your inbound marketing efforts.
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Tags: inbound, hubspot, inbound marketing,

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