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Stay up to date on the latest thinking and best practices for strategic, integrated marketing.

Boost your SEO content strategy with inbound marketing
By Claire Varty On October 16, 2020

Boost your SEO content strategy with inbound marketing

Improve your SEO content strategy and learn how inbound marketing can help you get in front of your target audience.
( read )

Tags: inbound, marketing, marketing strategy,

What next? Steps to completing your B2B buyer’s journey expedition
By Claire Varty On October 2, 2020

What next? Steps to completing your B2B buyer’s journey expedition

Part 2 of our blog series on your step-by-step guide to creating your B2B buyer's journey.
( read )

Tags: inbound marketing, marketing, B2B,

Set out on an expedition to create your B2B buyer’s journey
By Claire Varty On September 25, 2020

Set out on an expedition to create your B2B buyer’s journey

Part 1 of our blog series on your step-by-step guide to creating your B2B buyer's journey
( read )

Tags: inbound marketing, B2B, buyers journey,

How to develop a long-term content plan that gets results
By Claire Varty On July 31, 2020

How to develop a long-term content plan that gets results

Improve your marketing strategy and help drive business growth with a long-term content plan. Here's how to get started
( read )

Tags: Strategic Content Marketing

Have you mapped out your buyer’s journey stages?
By Claire Varty On July 24, 2020

Have you mapped out your buyer’s journey stages?

Learn how to create a frictionless experience for your target persona by harnessing the buyer’s journey stages.
( read )

Tags: B2B Inbound Marketing

The ultimate framework to prioritize your marketing goals
By Claire Varty On July 17, 2020

The ultimate framework to prioritize your marketing goals

If you’re feeling overwhelmed by your to-do list, consider the following framework to prioritize your marketing goals.
( read )

Tags: Strategic Content Marketing

4 must-have details for your B2B buyer persona
By Claire Varty On July 9, 2020

4 must-have details for your B2B buyer persona

Part 3 of our blog series on the importance of the Buyer Persona in B2B Inbound Marketing. Learn what details to include from your research.
( read )

Tags: inbound, hubspot, marketing tactics,

4 key tactics to help create your B2B buyer persona
By Claire Varty On June 23, 2020

4 key tactics to help create your B2B buyer persona

Learn about the importance of information for your B2B buyer persona and inbound marketing efforts.
( read )

Tags: inbound, inbound marketing, marketing tactics,

The B2B buyer persona: Nail it and see your KPIs soar
By Claire Varty On June 18, 2020

The B2B buyer persona: Nail it and see your KPIs soar

Learn about the importance of the B2B buyer persona for your inbound marketing efforts.
( read )

Tags: inbound, hubspot, inbound marketing,

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