Welcome to the Titan Blog

Stay up to date on the latest thinking and best practices for strategic, integrated marketing.

How to develop a long-term content plan that gets results
Improve your marketing strategy and help drive business growth with a long-term content plan. Here's how to get started
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Tags: Strategic Content Marketing

Have you mapped out your buyer’s journey stages?
Learn how to create a frictionless experience for your target persona by harnessing the buyer’s journey stages.
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Tags: B2B Inbound Marketing

The ultimate framework to prioritize your marketing goals
If you’re feeling overwhelmed by your to-do list, consider the following framework to prioritize your marketing goals.
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Tags: Strategic Content Marketing

4 must-have details for your B2B buyer persona
Part 3 of our blog series on the importance of the Buyer Persona in B2B Inbound Marketing. Learn what details to include from your research.
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Tags: inbound, hubspot, marketing tactics,

4 key tactics to help create your B2B buyer persona
Learn about the importance of information for your B2B buyer persona and inbound marketing efforts.
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Tags: inbound, inbound marketing, marketing tactics,

The B2B buyer persona: Nail it and see your KPIs soar
Learn about the importance of the B2B buyer persona for your inbound marketing efforts.
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Tags: inbound, hubspot, inbound marketing,

The Top 8 Takeaways from #INBOUND19
Learn the top 8 takeaways from the INBOUND 2019 Marketing Conference in Boston. Attended by Toronto's Titan Creative, HubSpot Agency Gold Partner.
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Tags: toronto agency, agency, hubspot,

Talking to Sales - a marketer's secret weapon
Marketing must talk to Sales to know what customers are truly interested in. Do this well, and you'll improve your marketing and content strategy...
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Tags: agency, inbound marketing, B2B,

The way to Inbound: Working with a HubSpot Partner Agency vs. hiring in-house
Considering leveraging Inbound and HubSpot for your B2B marketing? Compare hiring a HubSpot Partner Agency vs. hiring in-house. To make sure you are making the most of it, you need an Agency Partner. Here's why...
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Tags: toronto agency, agency, hubspot,

8 misconceptions about marketing automation for B2B.
When people think about marketing automation for B2B, a lot of assumptions are made that may – or may not be – founded. Get a clear-eyed view on what it all means with this 3-minute read...
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Tags: inbound marketing, marketing automation, Strategic Content Marketing

What is the difference between Inbound and Content Marketing?
What is the difference between Inbound and Content marketing? They are not the same thing – and B2B marketers need to know the difference...
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Tags: inbound marketing, Strategic Content Marketing

The Inbound Buyer's Journey | Decision Stage – Why You?
In the Decision stage of the Buyers Journey, it's time to show your prospect why your solution or product is the right choice. Learn more...
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Tags: inbound, digital marketing, inbound marketing,

The Inbound Buyer's Journey | Consideration – Educate Your Prospects
The consideration stage is a crucial period for B2B organizations. It’s also known as the middle of the funnel, or the evaluation phase. Learn how to make the most of it in your marketing.
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Tags: inbound, marketing tactics, marketing strategy,

The Inbound Buyer's Journey | Awareness – Help Your Prospects Find You
The awareness stage represents the earliest part of the Buyer’s Journey, and is also commonly known as the top of the marketing funnel. Learn how to make the most of it in your marketing.
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Tags: inbound, marketing, awareness,

What we've been hearing about marketing strategy and choices...
We’ve been having such interesting conversations about marketing strategy over the last year with clients, partners and colleagues, so I wanted to share some of the common threads that keep emerging...
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Tags: inbound, inbound marketing, marketing,

The Wire for B2B marketers: The game is the game.
In B2B marketing, how far are you willing to go to do work that drives a real result? Where do you hang your marketing hat? Lessons learned from 'The Wire'.
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Tags: inbound marketing, marketing tactics, marketing strategy,

Making the Switch: Tips for switching your Quuu Integrations
Having Quuu integrations problems? If you’re attempting to integrate HubSpot with an existing Quuu account, you might run into the same roadblocks as we did…
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Tags: agency, HubSpot integrations, Quuu

Fuel business growth with a hosted collaboration solution
Looking to drive growth in your business? Consider next generation collaboration and communication technology.
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Tags: agency, collaboration, Allstream SIP Trunking,

Amazing, wonderful, endless choice.
Is more choice always better when it comes to marketing strategies and tactics?
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Tags: inbound, digital marketing, agency,

Google Drive for Mac/PC is going away soon - migrate safely.
Migrating from Google Drive to Google Drive File Stream? Using MacOS High Sierra? You should read this...
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Tags: agency, google drive, collaboration,

Project manage your video shoot like a movie producer
Manage and plan your video shoot.
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Tags: digital marketing, toronto agency, corporate video,

Digital experiences & trends going mainstream.
A look at the latest in digital trends and experiences.
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Tags: inbound, #inbound2017, digital marketing,

What does it mean to deliver creative and marketing value?
How to define marketing value in an ever-changing landscape of options and tactics, and what drives true value for clients.
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Tags: inbound, digital marketing, toronto agency,

Impactful Event Marketing: Content that resonates and drives results
Rowena Alphonso on how to take your event marketing to the next level.
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Tags: inbound, #inbound2017, digital marketing,

A week of strategy, brainfood and fun at #INBOUND2017
Hubspot's INBOUND2017 conference. Toronto's Titan Creative explores the latest strategies in driving leads and revenue.
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Tags: inbound, #inbound2017, digital marketing,

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